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Cocktail is getting flexible

Kopparberg has announced the launch of Kopparberg Frozen Fruit Cider, a unique Swedish twist on the rising American trend for frozen drinks.

Available in Strawberry & Lime and Elderflower & Lime, the stylish drink provides the ultimate mix of invigorating fruity flavours and absolute refreshment and sits neatly alongside the brand’s current range of premium Swedish ciders.

Packaged in a nifty metallic pouch, Kopparberg Frozen Fruit Cider should be frozen for eight hours then simply squeezed into a glass and garnished with either a tangy wedge of lime for the classic favourite, Strawberry & Lime, or a cooling slice of cucumber to compliment the fresh and floral Elderflower & Lime. It’s then time to kick back in the sun and enjoy with a spoon or wide straw.

Jodie Alliss, brand manager at Kopparberg says: “The demand for a frozen variation of Kopparberg was outstanding so we’re thrilled to be able to launch the new product for summer 2015.

“Offering the ultimate summer refreshment and resonating with a slightly older audience, Kopparberg Frozen Fruit Cider takes the brand’s offering to the next level. We’ll be supporting the launch with PR and social media from spring into summer.”

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