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Market Innovation: Lumdberg Unevils A New Look With Flexibox Pouch

Lundberg Family Farms, the US organic & eco-farmed rice products’ maker, redesigns its rice packaging bag by using resealable Flexibox Pouch. Lundberg is the 1st US food manufacturer who uses Flexibox Pouch with hook-to-hook PRESS-LOK closure. Designed with the Hook-to-Hook PRESS-LOK closure,  it offers convenience to end users. Customers can open it easily without any tools & the PRESS-LOK closure makes it easy to open & closure ensures the rice will be stored cleanly and safely.
“We are constandly seeking new ways to improve our onsumer’s experience, and the new re-closable package is a clear enhancement to our brand,” said Grant Lundberg, CEO of Lundberg. The majority of rice are packaged with vaccum bag or standard stand up pouch. With the truly flat bottom, the innovative and user-friendly flexibox pouch, also known as flat bottom bag, certainly helps Lundberg to be different and stand out in the intensive market.  

[Editors’ notes: Do you want to stand out & be the 1st manufacturer to use flat bottom bag in your industry? Check out our innovative flexibox pouch / flat bottom bag here, or contact us by email or fill in our inquiry form here for more packaging solutions.]

Related Posts:

– Market Insight: Don’t overlook the POWER of packaging
– Flat Bottom Bag Introduction


– Lundberg Family Farms

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