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Market Innovation: The 1st Frozen Coffee Stand Up Pouch By Seattle’s Best Coffee

In response to the growing popularity of at-home blending and the rise of blended coffee drinks, Seattle’s Best Coffee, the part of Starkbucks Corporation, works togther with Inventure Foods Inc to lauch an innovative new products – Seattle’s Best Coffee Frozen Coffee Blends. The brand new frozen coffee will be packaged with flexible stand up pouch.

According to the EVP of marketing at Inventure Foods – Steve Sklar, stand up pouch is eye catching & popped up through the freezer window.  He added, “The freezer case can provide some challenges that shelf-stable do not: primarily the glass, the issue of condensation on the glass, and the fact that products are typically stacked tightly due to the premium of the space.” 

Seattles’s Best Coffee Frozen Coffee Blends is the 1st coffee manufactuer who packages its frozen coffee with innovative stand up pouch. The outstanding standability & printability of stand up pouch helps Seattles’s new coffee to be differentiated in the competitive market. 

The new frozen coffee blends will be found in freeze section of grocery stores & mass retailers with the 8oz stand up pouch. Its price suggested from $2.99 to 3.49 per pouch. 

[Editors notes: Flexible stand up pouch is the most economical packaging solution. If you need more information about innovative stand up pouch, you can take a look of our high quality stand up pouch here, or contact us by mail or inquiry form]

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– Nielsen Research: USA spent $200Million On Squeezable Alcoholic Beverage Pouch


– Seattle’s Best Coffee:
– Packaging World:

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