Whether you’re launching a new product or trying to revolutionize an existing product line, choose stand-up pouches for your packaging will be a good idea. Here are some benefits drawing brands to pouches include:
- Many pouches make it easier for consumers to dispense and use the product inside;
- Millennials are “flexible packaging natives” who grew up seeing juice in pouches, and they are more accepting of pouches than any preceding generation
- The convenient benefits of stand-up pouches add value for consumers, ultimately driving sales of your products.
Read Principles of Pre-made Pouches – 1
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